Sarah Chen
VP of Studio Partnerships
Former theatrical marketing lead at Warner Bros. Specializes in multi-sensory audience engagement and theatrical mobile campaigns.
Articles by Sarah Chen (3)
Published technical guides, tutorials, and analysis.
How Paramount & Neon Synced Sound and Touch for Horror & Sci-Fi Trailers
Case study on how leading studio marketing teams achieved 4.2x higher trailer completion rates and 38% increase in ticketing clicks using Aura.
Sarah Chen
VP of Studio Partnerships
The Next Frontier of Cinema Marketing: Tactile Action Teasers
Why Hollywood studio heads are treating haptic design as the third essential pillar of film marketing alongside key art and theatrical audio.
Sarah Chen
VP of Studio Partnerships
Aura Partners with Global Film Studios to Pioneer Tactile Movie Teasers
Expanding our studio partner program across North America, Europe, and APAC to bring synchronized Core Haptics to 50+ upcoming theatrical campaigns.
Sarah Chen
VP of Studio Partnerships
Aura Tactile Dispatch
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