Feel Every Impact. Introducing the Aura Version.
Movie trailers have always been designed for visual and audio experiences. But what if audiences could feel every impact, explosion, punch, collision, and action sequence?
Aura introduces a completely new way to create and experience movie trailers. An Aura Version combines video, sound, and synchronized haptic feedback into a single raw, action-focused cinematic experience.
Promotion Category
Aura Version™
Tactile Accuracy
0.0ms Frame-Lock
Mobile Ecosystem
Apple & Android
Audience Retention
3.4x Higher Recall
Titan Crater Impact
Physical Touch Layer: Transient Shockwave (32Hz Sub-bass Slam)
Sensory Evolution
What Is an Aura Version?
Think of it as the transition from flat observation to physical immersion. Aura transforms movie trailers from something audiences simply watch into something they can physically experience through touch.
YouTube Trailer
Passive observation constrained to standard video and background audio.
- Watch the trailer — High definition visuals on a flat screen.
- Listen to the music — Heavy dramatic score and cinematic SFX.
- Experience the visuals — Passive streaming from afar.
- Zero physical tactile interaction or impact sensations.
Aura Trailer
Immersive action promotion synchronized directly to human touch receptors.
- Watch the trailer — Full pristine 4K video resolution.
- Listen to the audio — Balanced, dynamic raw sound design.
- Feel every action through haptic feedback — High-impact tactile bursts.
- Apple Core Haptics (.ahap) & Android motor telemetry synchronized to the millisecond.
“Instead of creating another traditional trailer filled with heavy background music and cinematic effects, production teams can create a raw, powerful, action-focused trailerthat allows audiences to physically experience key moments through touch.”
Studio & Marketing Advantage
Why Movie Production Teams Should Use Aura
Unlock a breakthrough promotional tier that delivers unmatched viewer recall, turns passive mobile viewers into active sensory participants, and spotlights raw action filmmaking.
Create a New Category of Movie Promotion
Traditional movie marketing focuses on posters, teasers, trailers, interviews, and social media campaigns. Aura introduces an entirely new promotional category called the Aura Version.
This gives studios and production companies another high-value opportunity to promote their films through an immersive, memorable, and physically tangible experience that stands out in crowded media feeds.
Category Status
Next-Gen
Tactile First
Recall Rate
3.4x
Vs Flat Video
Campaign Lift
+64%
Social Shares
Distribution
Universal
iOS & Android
Make Every Action Feel Real
The audience doesn't simply watch the action. They feel it. Click each key action moment below to trigger synchronized tactile telemetry and physical device pulses:
Hulk Ground Strike
Visual Scenario: Hulk punches the ground with titan force, cratering concrete and sending shockwaves outward.
Haptic Frequency Impulse:
Deep low-frequency sub-bass shockwave (32Hz) with intense transient crater punch and decaying seismic rumble.
Click to Feel Impulse
(Activates phone motor)
Deliver a More Authentic Trailer Experience
The goal of an Aura Version is to spotlight the movie's most powerful moments without depending entirely on dramatic, wall-of-sound background music.
- Deafening background music mixes
- Artificial cinematic whooshes & risers
- Overproduced sound design masking the picture
- Strobe cuts that lose physical momentum
- Raw, unadulterated action sequences
- Visceral physical interactions & collisions
- True sub-frame impact moments
- Authentic kinetic movement & emotional intensity
Coexistence & Strategy
Aura Is Not a Replacement for YouTube
Aura and YouTube serve different purposes in a studio's promotional rollout. They complement each other in a powerful dual-release strategy.
The Studio Dual-Release Strategy
Studios can continue publishing standard trailers on YouTube for wide algorithmic search reach, while simultaneously launching an exclusive Aura Version for high-intent moviegoers and fans who want the premium, visceral haptic cut.
Production Pipeline
How the Aura Workflow Works
From raw footage ingest to worldwide haptic distribution — a seamless 4-step workflow engineered for trailer editors and post-production studios.
Upload Raw Trailer Footage
Upload the high-octane sequences that define your film. Whether working from a final trailer cut or individual scene exports, Aura Studio ingests ProRes, MP4, and raw multi-channel audio stems.
Key Activities & Ingest Points:
- Heavy action sequences & stunt choreography
- Martial arts fight scenes & weapon clashes
- Massive explosions & environmental destructions
- High-speed vehicle chases & collision moments
- Hero character introductions & superpowers
- Emotional shifts, jumpscares & heartbeats
Step 01
Phase 01 of 04
Aura Studio
Professional Tools for Professional Editors
Aura Studio provides everything a production team needs. Purpose-built desktop software engineered to author frame-accurate Apple Core Haptics (.ahap) tracks locked to film cuts.
Haptic Timeline Editor
DAW-style timeline built specifically for tactile design.
Multi-track editor with dedicated layers for transients, continuous rumble, sharpness curves, and audio-reactive waveforms.
Frame-by-Frame Editing
Lock tactile transients to the exact visual contact frame.
Sub-frame 0.0ms drift synchronization at 23.976, 24, 29.97, and 60 fps ensures punches and explosions land synchronously.
Real-Time Preview
Instant visual and tactile playback without rendering.
Scrub freely through high-bitrate trailer cuts while visual haptic telemetry and tactile meters react in real-time.
Mobile Device Testing
Live Wi-Fi tethering to iPhone and Android test devices.
Feel your timeline changes immediately on a physical smartphone in your hand as you adjust sliders in Aura Studio.
Multiple Haptic Layers
Combine subtle ambient rumbles with explosive transient spikes.
Layer high-frequency metallic snaps over deep earthquake low-end for complex, rich cinematic tactile sensations.
Version Management
Manage multiple trailer cuts, teaser variations, and revisions.
Save snapshots of your haptic tracks across different edit cuts without losing your synchronized markers.
Project Collaboration
Built for trailer houses, sound designers, and studio editors.
Share project bundles with sound supervisors and marketing directors for fast approval cycles and unified asset handoff.
Professional Export Tools
Export native Apple Core Haptics (.ahap) and Aura packages.
Single-click export to native `.ahap` files, JSON haptic definitions, and direct publishing to the Aura streaming network.
Need a full technical deep-dive on Aura Studio?
Explore timeline specifications, Apple Core Haptics engine architecture, and live Wi-Fi preview docs.
Video Masterclass
Learn How to Create an Aura Trailer
Watch step-by-step how to import raw trailer cuts, author synchronized Core Haptics, preview impacts live on mobile phones, and package an Aura Version.
How to Import Raw Trailer Footage
Learn how to drag-and-drop ProRes or MP4 trailer cuts into Aura Studio and set up your framerate project preferences.
What You'll Learn in This Step:
- Importing 4K / 1080p video files with multi-channel audio
- Configuring timeline framerate (24fps cinematic lock)
- Automatic audio stem separation for impacts and dialogue
Tutorial Curriculum (5 Chapters):
Don’t have time to edit haptics? We’ll master and upload it for you.
Aura maintains a dedicated studio of highly trained haptic sound editors and tactile engineers. Send us your trailer cut — we will design the custom .ahap tactile version, calibrate every impact, and publish the official Aura Movie release directly to the platform for you.
1. Send Us Your Video & Stems
Upload your master trailer, teaser cut, or action set piece (ProRes 422/4444, MOV, or MP4) alongside your 5.1/Stereo audio stems through our encrypted studio portal under standard NDA.
2. We Hand-Craft Your Aura Haptics
Our highly trained tactile sound editors isolate every punch, blast, engine roar, and sonic transition. We hand-sculpt dense .ahap spline curves with sub-millisecond frame-locked precision.
3. Physical Hardware QA & Polish
Every frame is tested and calibrated on physical iPhone and Android Taptic hardware to ensure physical tactile impacts feel rich, crisp, and natural without motor buffer clipping.
4. We Upload & Publish Your Aura Cut
We handle the entire upload, metadata setup, and franchise Aura World configuration. Your official Aura Version goes live for millions of fans to feel across the world on premiere day.
Studio-Grade NDA & Pre-Release Security
Enterprise-grade encryption and standard Hollywood non-disclosure agreements for all embargoed materials.
48-Hour Fast-Turnaround Available
Expedited mastering cycles for fast-breaking Comic-Con, Super Bowl, and festival campaign drops.
Apple Core Haptics Certified Editors
Expert sound designers trained in dual-construct transients, continuous resonance, and ML voice gating.
Zero In-House Engineering Needed
We do all the timeline sculpting, .ahap schema validation, hardware testing, and platform upload for you.
Ready to release your official Aura Movie Version?
Talk to our creative engineering team and get a custom turnaround quote within 24 hours.
Your footage is protected. Guaranteed embargo & release security.
We understand the critical stakes of unreleased theatrical material. Aura guarantees 100% intellectual property retention, military-grade encryption, and strict embargo timing for all studio trailer campaigns.
100% Studio IP & Asset Ownership
Your picture, audio, and stems remain exclusively yours.
All master footage, 5.1/7.1 audio stems, and generated .ahap tactile tracks remain your exclusive intellectual property. Aura operates under a clean commercial service license with zero rights transfer.
Air-Gapped & Encrypted Ingest
Zero public cloud AI training on your media.
Pre-release and embargoed media are uploaded through encrypted TLS 1.3 tunnels to private, isolated mastering storage. Your proprietary audio and picture are never used to train public machine learning models.
Guaranteed Embargo & Premiere Timing
Synchronized to the exact second of your global trailer drop.
Whether releasing at San Diego Comic-Con, the Super Bowl, or a synchronized YouTube drop, our platform locks public access behind encrypted countdown gates until the exact designated launch second.
Standard Hollywood NDA & Legal SLA
Pre-approved mutual non-disclosure agreements.
Our legal team signs standard studio NDAs, DPAs, and custom security riders within 24 hours. Backed by enterprise 99.99% launch-day surge SLAs for high-traffic movie trailer drops.
Need a Mutual NDA signed before sending materials?
We sign standard Hollywood and custom production house NDAs within 24 hours.
Production Company Partnership
Create Your First Aura Trailer
Interested in creating an Aura Version for your next movie? Fill out the form below, and our creative engineering team will contact you.
Cinema Promotion Roadmap
A New Era of Movie Advertising
The film advertising industry has evolved continuously across decades. Each paradigm shift brought audiences closer to the cinema.
Posters
Static imagery & print typography
One static visual at movie theater lobbies.
Television
30-second broadcast TV spots
Living room broadcasts with limited time.
Digital & Web
Downloadable QuickTime clips & websites
On-demand digital trailer viewing.
Social Media
Vertical video feeds & viral clips
Algorithmic mobile video feeds.
Streaming
4K HDR video & Dolby Atmos audio
High fidelity audio and visual streaming.
Immersive Promotion (Aura)
Video + Audio + Physical Touch
Audiences feel every punch, crash, and blast through synchronized haptic feedback.
Physical Cinema
Audiences don't just watch the story. They feel it.
Create your first Aura Version and transform the way your audience experiences cinema. Partner with Aura for custom haptic mastering, live preview tooling, and premier global distribution.